Shreedhar BS, (also known as Shred), director of Shred Creative Lab Private Limited since 2013 has over 22 years of comprehensive experience in films, television/digital content, branding, and marketing. Known for innovative and disruptive ideas, Shred has worked closely with international brands, such as Turner Broadcast UK, National Geographic - International, Fox,Ford - APAC, BMW - India, Sony Motion Pictures - London/USA and many more. Winner of 43 National and International awards for creative excellence , Shred, earlier, was the Director of Salt Studios Private Limited and Creative Director for the National Geographic Channel and Fox International Channels.